After a few very short weeks of post-graduate vacation, I started my first full-time job as a Marketing Coordinator at Clair de Lune, a national 18-year old retailer of home decor and fragrances conveniently located 10 minutes away from my parents’ home.
As Marketing Coordinator, I’m able to explore the many facets of marketing beyond my comfort zone of digital/social media marketing. In 6 days, I have:
- Analyzed spreadsheets of sales and inventory numbers (panic attacks ensued)
- Refined our social media content strategy and calendar
- Suggested and implemented many changes to our website
- Met our social media/web and PR agencies, and coordinated so many things with them
- Thought of offering an additional coupon to Facebook contest winners to boost store traffic, then implemented it in that same day
- Coordinated the logistics of getting prizes to said contest winners
- Sent a BILLION e-mails (McGill’s puny 300MB limit would spontaneously combust)
- Ordered signage for stores, and learned the lingo that comes with it
- Created a report on website traffic (Google Analytics), and learned the lingo that comes with that
- Coordinated sponsorship for a community event
- Acted as a customer service rep for customers
As you can see, I have learned a wonderful amount of marketing and coordination over the past 6 days. Below is a list of the top 6, that you might not get from the typical resume-ready bullet points. Here they are:
1. Graphic designers are badass, magical, and talented creatures that churn out eye candy every hour, .psd by .psd.
2. Putting the word “URGENT” in an e-mail subject line will get you a response in 10 minutes. Max.
3. Beyonce is to Nicolas Cage, as my work e-mail inbox is to my student e-mail inbox.
4. Getting less than 7 hours of sleep will get you a Walking Dead-esque look by 3pm (even with the help of your BFF caffeine).
5. The ultimate struggle bus is learning how to be productive without a permanent Facebook tab and/or music blasting into your ears.
6. Medium-sized companies: where the co-founder says hi to you everyday, and asks you how you’re doing. Also, where you can actively discuss higher-level business strategies as a fresh graduate, because you have a pair of “fresh eyes”. *_*
I know it’s a little soon to say, but I’m really enjoying this job. It’s also allowing me to practice French, which has accumulated several layers of dust after 3 years of inactivity. My parents are happy that I’m back home, and honestly I’m happy to spend quality time with them too. The culture there is great - employees are extremely loyal to the company, and enjoy their work from what I can see. And most importantly, despite the massive change from student life, I’m loving what I’m doing. :)